DESIGN
Santa Barbara BRANDING & Design ServiceS
Good printing starts with good design.
Whether you’re launching a brand, developing merchandise, or refining your visual identity, our design team works with you to translate ideas into production-ready artwork built for real-world application.
From logos and apparel graphics to full merchandise systems, we approach every project with both creativity and execution in mind.
Because at Foundation Press, design isn’t separate from production — it’s built for it.
Our DESIGN PROCESS
1. Discovery
We start by understanding your brand, goals, and application.
We’ll discuss:
Target audience
Product type or merchandise goals
Brand positioning
Design references
Budget & timelines
If you have inspiration, we encourage you to share it early.
2. Creative Direction
We establish the visual foundation of the project.
This may include:
Typography exploration
Graphic styles
Illustration direction
Moodboards
Color palette development
This stage ensures we’re building within a clearly defined creative lane.
3. Concept Development
Initial design concepts are created and presented for review.
Depending on the scope, this may include:
Logo drafts
Apparel graphics
Layout systems
Brand marks
We explore multiple directions before refining the strongest approach.
4. Revisions & Refinement
We collaborate with you to fine-tune the selected concept.
This phase focuses on:
Detail adjustments
Color refinements
Typography tweaks
Production feasibility
Our goal is to finalize artwork that’s both visually strong and technically production-ready.
5. Production Implementation
Once approved, designs move directly into execution.
Because we produce in-house, we can seamlessly translate design into:
Screen printing
Embroidery
Patches
Labels
Packaging
Promotional goods
This integration reduces friction between concept and final product.
F O U N D A T I O N P R E S S L O V E S Y O U
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F O U N D A T I O N P R E S S L O V E S Y O U . . : : : . .
Lead Design Direction
Many of our branding and apparel design projects are led by Curt Crawshaw, Foundation Press’ principal designer and visual artist.
Curt’s background spans:
Brand identity
Illustration
Apparel graphics
Merchandising systems
Fine art
Because design style is deeply subjective, we always recommend reviewing Curt’s portfolio to ensure creative alignment before beginning.
When clients resonate with the visual direction, collaboration tends to produce the strongest results.
Built for Print, Merch & Brand Systems
We specialize in design that lives beyond the screen.
Our work is commonly applied across:
Apparel collections
Merchandise programs
Brand identity systems
Event graphics
Promotional campaigns
Retail product lines
Packaging & labels
Every design is created with decoration methods, garment types, and production realities in mind — ensuring what looks good digitally prints even better physically.
Design Applications
We support a wide range of branding and merchandise needs:
Logo design & identity systems
Apparel collections
Tour & band merch
Corporate merchandise
Retail graphics
Event branding
Promotional campaigns
Product labels & packaging
Whether you’re building a brand from scratch or expanding an existing one, we can plug in where needed.
Start Your Design Project
Have an idea ready — or just a rough direction?
Send us what you have and we’ll guide you through next steps, scope, and timelines.
From concept to finished product, we keep everything connected under one roof.